History of Trend Drinks
Trend drinks history extends
back as far as the 1870's at the corner of Sixth and Cross
Street, with the initial ownership by Thomas Jones Monro,
trading as 'Monro and Co.' (1876-1880). Charles J.
Hamilton formed a partnership with Monroe in 1876 till
1879. Hamilton continued manufacturing aerated waters and
cordials with W. Hamilton till 1890 following T.J.Monroes
death in 1879.
It appears that between
1890-1911 no cordial or aerated water manufacture was
conducted on the Monroe site. In 1911 H.J. Wilson
commenced manufacturing at the former Monroe and Co site,
naming his new business "Gladstone, Laura and Georgetown
mineral water Company", using a "star" on his
bottles as the trademark.
In 1914 the business was purchased by Frederick Charles
Grubb, (1880-1958) trading under his own name. Although he
studied as a marine engineer, he took an interest in the
soft drink industry in 1906 working for George Hall (Hall
and Sons, Norwood) before shifting to Renmark, where he
joined J. Hisgrove, operating as Hisgrove & Grubb, and
later moving to Gladstone, purchasing the business from
He became Gladstone's Mayor in 1916-1917 and 1932-1933.
He died on the 30th January 1958. The business was carried
on by his daughter Eula and son in law Laurence Zerbe, and
then their son, Garth (and later, with his wife, Sandra.)
In 1965 Garth Zerbe changed the trading name to "Trend
Drinks" to fit in with the times.
The addition of ice manufacture in the mid 70's saw the
business developing on two fronts, eventually to a point
where the ice business physically out grew the building,
and needed to be relocated, and thus "Trend" became two
separate entities, Ice and Drink manufacture. Laurence and
Eula retired in the late 1980's and eventually sold their
share of the business to coincide with the restructure in
1991. Their share was purchased by Damian Casey, the
production manager at the time.
Garth and Sandra relocated to Port Pirie at this time to
establish and run the ice business, trading as Trend
Ice, and eventually sold their remaining interest
in the drinks in March of 2002. This bought to an end a
span of three generations involvement in the soft drink
industry. Their half of the business was taken up by
"AMORE SYRUPS AUSTRALIA PTY LTD "
With this restructure of business ownership came the
decision to revert to the former trading name of
F.C.Grubb, and "re-brand" the product accordingly.
In 2015 Beechworth Honey acquired Trend Drinks and
relocated manufacturing to Corowa in New South Wales but
continues to make old style soft drinks under the